Introduction
Abandoned cart emails are one of the most effective ways to recover lost sales for ecommerce businesses. According to a study by SaleCycle, abandoned carts account for an average of 68.45% of all online shopping carts. That means that for every 100 carts that are created, 68 will be abandoned before the customer completes their purchase.
Abandoned cart automation is the process of automatically sending emails to customers who have abandoned their carts. These emails typically remind the customer of the items they left behind and offer them a discount or other incentive to complete their purchase.
Why Abandoned Cart Automation is Important
There are several reasons why abandoned cart automation is so important for ecommerce businesses.
- It can help you recover lost sales. As mentioned above, abandoned carts account for a significant percentage of all online shopping carts. By sending abandoned cart emails, you can recover a portion of these lost sales.
- It can improve your customer retention. Abandoned cart emails can also help you improve your customer retention. By reminding customers of the items they left behind, you can keep them engaged with your brand and encourage them to make a purchase in the future.
- It can build customer loyalty. When customers receive a personalized abandoned cart email, they feel appreciated and valued. This can lead to increased customer loyalty and repeat business.
How to Set Up Abandoned Cart Automation
There are a few different ways to set up abandoned cart automation. You can use a third-party email marketing service, such as Klaviyo, Omnisend, Mailchimp, or MailerLite. These services allow you to create abandoned cart email templates and track the performance of your campaigns.
You can also set up abandoned cart automation directly in your ecommerce platform. Most platforms, such as Shopify, WooCommerce, and Magento, have built-in abandoned cart features. These features allow you to send abandoned cart emails and track the performance of your campaigns.
Which Tools Should You Use?
There are a number of different tools that you can use for abandoned cart automation. Some of the most popular tools include:
- Klaviyo: Klaviyo is a comprehensive email marketing platform that offers a variety of features for abandoned cart automation. Klaviyo allows you to create personalized abandoned cart emails, track the performance of your campaigns, and segment your customers based on their abandoned cart behavior.
- Omnisend: Omnisend is another popular email marketing platform that offers abandoned cart automation features. Omnisend allows you to create abandoned cart emails, track the performance of your campaigns, and send automated follow-up emails.
- Mailchimp: Mailchimp is a well-known email marketing platform that also offers abandoned cart automation features. Mailchimp allows you to create abandoned cart emails, track the performance of your campaigns, and send automated follow-up emails.
- MailerLite: MailerLite is a more affordable email marketing platform that also offers abandoned cart automation features. MailerLite allows you to create abandoned cart emails, track the performance of your campaigns, and send automated follow-up emails.
Conclusion
Abandoned cart automation is an essential tool for any ecommerce business. By setting up abandoned cart automation, you can recover lost sales, improve customer retention, and build customer loyalty.
Here are some additional tips for setting up abandoned cart automation:
- Personalize your abandoned cart emails. The more personalized your abandoned cart emails are, the more likely they are to be opened and read. Include the customer’s name, the items they left in their cart, and any other relevant information.
- Offer an incentive to complete the purchase. This could be a discount, free shipping, or another offer that is relevant to your product or service.
- Send multiple abandoned cart emails. Don’t just send one abandoned cart email and hope for the best. Send a series of emails, spaced out over a few days or weeks. This will increase the chances that